Monday, January 26, 2009
2009 Beginning Strong for Swing Juice
2009 has started off very well for Swing Juice!!! As a company we continue to build on an impressive closing to the 2008 year, and many events are already planned for 2009. Swing Juice would like to thank everyone for your support as we continue to build our brand. Please continue to check back periodically for updated on events, new partnerships, and promos. Don't hesitate to buy those Swing Juice valentines gifts for the golfer you admire... Also as we enter February and March please look for Swing Juice at various hockey east games and college campuses. We are very excited about the opportunity to be partnered with a great College Hockey conference like Hockey East.
Friday, January 9, 2009
SWING JUICE NAMED OFFICIAL PARTNER OF HOCKEY EAST
SWING JUICE NAMED OFFICIAL PARTNER OF HOCKEY EAST
PROVIDENCE, R.I. - Swing Juice, a Rhode Island-based hybrid energy drink, has signed on as an official sponsor of Hockey East. The announcement was made Thursday afternoon by Eident Sports Marketing, the official sports marketing agency of the Hockey East Association.
Led by 2008 National Champion Boston College Eagles, Hockey East is the premier Division I college hockey conference in the country. The conference is celebrating its 25th anniversary this season.
“Swing Juice is a great addition to our growing list of corporate partners,” said Hockey East Commissioner Joe Bertagna. “We are pleased to have them on board.”
“Our partnership with such a prestigious conference, will allow us expand the scope of our brand and provide tremendous exposure to the conference’s dedicated fan base,” said Jon Mason, founder/CEO of Swing Juice Hybrid Energy Drink.
About Swing Juice
Swing Juice is a hybrid energy drink designed with a specific blend of all natural ingredients to help with an athletes focus, stamina and energy ahead of and during competition. It is also a healthier choice than most other energy and sports drinks by containing less caffeine, less sugar and no sodium. For a list of ingredients and more information, including how to order, visit www.swingjuice.com. The product is available at many fine retailers and golf courses throughout New England.
About Eident Sports Marketing
Eident Sports is a full-service event management and sports marketing company based in Providence, Rhode Island. Eident has several properties in the region, ranging from turn-key sporting events to sponsorship sales alliances with key partners. For more information on Eident’s events and offerings, please visit www.eidentsports.com
PROVIDENCE, R.I. - Swing Juice, a Rhode Island-based hybrid energy drink, has signed on as an official sponsor of Hockey East. The announcement was made Thursday afternoon by Eident Sports Marketing, the official sports marketing agency of the Hockey East Association.
Led by 2008 National Champion Boston College Eagles, Hockey East is the premier Division I college hockey conference in the country. The conference is celebrating its 25th anniversary this season.
“Swing Juice is a great addition to our growing list of corporate partners,” said Hockey East Commissioner Joe Bertagna. “We are pleased to have them on board.”
“Our partnership with such a prestigious conference, will allow us expand the scope of our brand and provide tremendous exposure to the conference’s dedicated fan base,” said Jon Mason, founder/CEO of Swing Juice Hybrid Energy Drink.
About Swing Juice
Swing Juice is a hybrid energy drink designed with a specific blend of all natural ingredients to help with an athletes focus, stamina and energy ahead of and during competition. It is also a healthier choice than most other energy and sports drinks by containing less caffeine, less sugar and no sodium. For a list of ingredients and more information, including how to order, visit www.swingjuice.com. The product is available at many fine retailers and golf courses throughout New England.
About Eident Sports Marketing
Eident Sports is a full-service event management and sports marketing company based in Providence, Rhode Island. Eident has several properties in the region, ranging from turn-key sporting events to sponsorship sales alliances with key partners. For more information on Eident’s events and offerings, please visit www.eidentsports.com
Saturday, December 13, 2008
Hybrid Energy Drink Swings out West
Hybrid Energy Drink Swings out West
Swing Juice® strikes a deal with Williams Distributing
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Barrington, RI- Rhode Island based Swing Juice® Hybrid Energy Drink and Williams Distributing of Chicopee, Ma have reached a distribution agreement for Western Massachusetts’ Hampshire and Hampden Counties.
Swing Juice® is a hybrid energy drink designed with a specific blend of all natural ingredients to help with an athletes focus, stamina and energy ahead of and during competition. It is also a healthier choice than most other energy and sports drinks by containing less caffeine, less sugar, no preservatives and no sodium. For a list of ingredients and more information, including how to order, visit www.swingjuice.com. The product is available at Whole Foods Markets, the C-Store channel, as well as many golf courses throughout New England.
Williams Distributing, a full-line beverage distributor, will look to distribute Swing Juice® throughout their customer portfolio which includes golf courses, convenience stores, and grocery.
"We are extremely excited about our partnership with Williams Distributing," Jon Mason added, Founder/CEO of Swing Juice® Hybrid Energy Drink "Through our collective efforts, we will continue to expand the footprint of our brand."
Swing Juice® was first introduced at the American Express Luxury Summit at Kiawah Island, SC. It officially launched at the PGA Fall Expo in Las Vegas and was voted on as one of the Hottest New Products at the show. It was also featured as a Premium Hybrid Energy Drink on the course for several professional golf events, including the Sony Open in Hawaii, Turtle Bay Championship and the SBS Open. Swing Juice® has also been featured at hospitality venues during the Men’s and Women’s U.S. Open Golf Championships. In addition, Swing Juice® was recently reviewed in Golf for Women Magazine, where it was voted by their Nutrition panel as a favorite performance drink for the golf course.
Swing Juice® strikes a deal with Williams Distributing
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Barrington, RI- Rhode Island based Swing Juice® Hybrid Energy Drink and Williams Distributing of Chicopee, Ma have reached a distribution agreement for Western Massachusetts’ Hampshire and Hampden Counties.
Swing Juice® is a hybrid energy drink designed with a specific blend of all natural ingredients to help with an athletes focus, stamina and energy ahead of and during competition. It is also a healthier choice than most other energy and sports drinks by containing less caffeine, less sugar, no preservatives and no sodium. For a list of ingredients and more information, including how to order, visit www.swingjuice.com. The product is available at Whole Foods Markets, the C-Store channel, as well as many golf courses throughout New England.
Williams Distributing, a full-line beverage distributor, will look to distribute Swing Juice® throughout their customer portfolio which includes golf courses, convenience stores, and grocery.
"We are extremely excited about our partnership with Williams Distributing," Jon Mason added, Founder/CEO of Swing Juice® Hybrid Energy Drink "Through our collective efforts, we will continue to expand the footprint of our brand."
Swing Juice® was first introduced at the American Express Luxury Summit at Kiawah Island, SC. It officially launched at the PGA Fall Expo in Las Vegas and was voted on as one of the Hottest New Products at the show. It was also featured as a Premium Hybrid Energy Drink on the course for several professional golf events, including the Sony Open in Hawaii, Turtle Bay Championship and the SBS Open. Swing Juice® has also been featured at hospitality venues during the Men’s and Women’s U.S. Open Golf Championships. In addition, Swing Juice® was recently reviewed in Golf for Women Magazine, where it was voted by their Nutrition panel as a favorite performance drink for the golf course.
Saturday, May 19, 2007
He offers links lovers a swinging beverage
By Brian Falla/Daily News staff
GHS
Thu May 17, 2007, 02:32 AM EDT
--------------------------------------------------------------------------------
Norwood - Jon Mason never imagined he would be in the sports/energy drink market one day. But as an avid golfer, Mason is the first to know the ball, like life, can bounce in funny ways.
Mason, a Norwood native, was in Real Estate and getting ready to go golfing with some friends in August 2004 when his life hooked off the proverbial fairway and he was on the way to the sports/energy drink business.
"One of my buddies said he was going to go get some swing juice," said Mason, a 1992 Norwood High graduate and baseball player for the Mustangs. "Instantly, bells and whistles went off."
Mason's realized at that moment that he was about to tee off on a new career.
Mason began researching how to go about producing and developing a golf energy drink, which he admitted he knew nothing about.
Mason does not have a science background and is not one to sequester himself in the basement mixing crazy concoctions. While he came up with the concept, he hired a company to develop the actual formula.
And the idea has worked.
Today, Mason is at it full time as president of SwingJuice. But lest the title conjure up images of leisurely days on the golf course, Mason is very much involved in the day-to-day operations of the company.
"I sort of wear all hats - from delivery guy to marketing and sales," said Mason, who now lives in Rhode Island. "It's an 80-hour-a-week thing now - at first it wasn't, but now it's full time."
After getting the inspiration for SwingJuice, Mason spent the better portion of two years trying to make the product a reality.
He started by buying every sports and energy drink he could find, plopping himself down at the kitchen table and looking over the ingredient lists.
"I knew I wanted it to be a hybrid drink - between a sports drink and an energy drink," said Mason. "I didn't want it loaded with caffeine and sugar in some drinks, and I didn't want the preservatives and sodium in other drinks."
Slowly, Mason developed the plan and found a company that, in 2005, began making samples for him.
"I wanted to find a perfect mix," said Mason.
Mason said he and his wife would again sit at the kitchen table going through the samples to find the right flavor and mix. He eventually settled on a drink containing vitamins D, B6 and B12 as well as gingko biloba, guarana, ginseng, taurine, and caffeine.
In January of last year, he launched the product at the Sony Open in Hawaii and said he got positive feedback from players and fans.
He has since signed deals with Roche Bros. and Whole Foods as well as a company in Asia to sell the product.
He also has a sponsorship deal with the Sony Open in Hawaii.
"We've carved out a little niche for ourselves, and we want to expand on that as much as we can," Mason said.
GHS
Thu May 17, 2007, 02:32 AM EDT
--------------------------------------------------------------------------------
Norwood - Jon Mason never imagined he would be in the sports/energy drink market one day. But as an avid golfer, Mason is the first to know the ball, like life, can bounce in funny ways.
Mason, a Norwood native, was in Real Estate and getting ready to go golfing with some friends in August 2004 when his life hooked off the proverbial fairway and he was on the way to the sports/energy drink business.
"One of my buddies said he was going to go get some swing juice," said Mason, a 1992 Norwood High graduate and baseball player for the Mustangs. "Instantly, bells and whistles went off."
Mason's realized at that moment that he was about to tee off on a new career.
Mason began researching how to go about producing and developing a golf energy drink, which he admitted he knew nothing about.
Mason does not have a science background and is not one to sequester himself in the basement mixing crazy concoctions. While he came up with the concept, he hired a company to develop the actual formula.
And the idea has worked.
Today, Mason is at it full time as president of SwingJuice. But lest the title conjure up images of leisurely days on the golf course, Mason is very much involved in the day-to-day operations of the company.
"I sort of wear all hats - from delivery guy to marketing and sales," said Mason, who now lives in Rhode Island. "It's an 80-hour-a-week thing now - at first it wasn't, but now it's full time."
After getting the inspiration for SwingJuice, Mason spent the better portion of two years trying to make the product a reality.
He started by buying every sports and energy drink he could find, plopping himself down at the kitchen table and looking over the ingredient lists.
"I knew I wanted it to be a hybrid drink - between a sports drink and an energy drink," said Mason. "I didn't want it loaded with caffeine and sugar in some drinks, and I didn't want the preservatives and sodium in other drinks."
Slowly, Mason developed the plan and found a company that, in 2005, began making samples for him.
"I wanted to find a perfect mix," said Mason.
Mason said he and his wife would again sit at the kitchen table going through the samples to find the right flavor and mix. He eventually settled on a drink containing vitamins D, B6 and B12 as well as gingko biloba, guarana, ginseng, taurine, and caffeine.
In January of last year, he launched the product at the Sony Open in Hawaii and said he got positive feedback from players and fans.
He has since signed deals with Roche Bros. and Whole Foods as well as a company in Asia to sell the product.
He also has a sponsorship deal with the Sony Open in Hawaii.
"We've carved out a little niche for ourselves, and we want to expand on that as much as we can," Mason said.
Thursday, April 26, 2007
New Swing Juice review!
April 23rd review on the following website:
http://energy-drink-ratings.blogspot.com/
http://energy-drink-ratings.blogspot.com/
Tuesday, April 17, 2007
"Memory" herb ginkgo may boost survival
Mon Apr 16, 4:26 PM ET
NEW YORK (Reuters Health) - A study conducted in France provides preliminary evidence that older people who take Ginkgo biloba may be extending their lives, but are not reducing their risk of dementia
Among 3,534 men and women 65 and older, those who used the herb were 24 percent less likely to die over a 13-year period than their peers who didn't take ginkgo, Dr. Jean-Francois Dartigues at the University of Bordeaux and colleagues found.
Dartigues and his team note that Ginkgo biloba extract has been sold in France for more than three decades to enhance memory. To date, they add, most studies have focused on whether the herb prevents dementia, but because older people have a much
greater risk of dying, dementia-free survival should also be included as an outcome.
The researchers looked at the effect of several different dementia prevention treatments on the study participants, collecting data when the study began, in 1988, and every 2 years thereafter.
At the start of the study, 6.4 percent of the participants were taking Ginkgo biloba extract, while 25.1 percent were taking some other type of memory enhancing treatment. After 13 years, 53.1 percent had died and 17.6 percent had developed dementia.
About half of people who took no memory enhancing treatment died, compared with 46.7 percent of those taking Gingko biloba and 62.1 percent of those taking some other type of memory-boosting drug. Among those on Gingko biloba, 21.4 percent developed dementia, compared with 22.4 percent of those on other memory treatments and 15.5 percent of those who were not taking memory enhancers.
The researchers found that while the effect of the herb on mortality risk remained significant, it had no effect on the likelihood of developing dementia. People taking other memory treatments were actually at increased risk of dementia, but did not have a greater risk of dying.
These results should be interpreted carefully, the researchers note, because people taking Gingko or other memory enhancers at the beginning of the study may have been at greater risk of dementia than those who weren't taking such treatment.
"Nevertheless, it cannot be excluded that Ginkgo biloba may have a beneficial effect on survival in the elderly population," they write.
The results must be confirmed in randomized, prospective clinical trials in which people taking the extract are compared to those who aren't, the researchers add. They point out that there are currently over 5,800 people taking part in such studies in the US and Europe, with results expected in 2010.
SOURCE: Journal of the American Geriatrics Society, March 2007.
NEW YORK (Reuters Health) - A study conducted in France provides preliminary evidence that older people who take Ginkgo biloba may be extending their lives, but are not reducing their risk of dementia
Among 3,534 men and women 65 and older, those who used the herb were 24 percent less likely to die over a 13-year period than their peers who didn't take ginkgo, Dr. Jean-Francois Dartigues at the University of Bordeaux and colleagues found.
Dartigues and his team note that Ginkgo biloba extract has been sold in France for more than three decades to enhance memory. To date, they add, most studies have focused on whether the herb prevents dementia, but because older people have a much
greater risk of dying, dementia-free survival should also be included as an outcome.
The researchers looked at the effect of several different dementia prevention treatments on the study participants, collecting data when the study began, in 1988, and every 2 years thereafter.
At the start of the study, 6.4 percent of the participants were taking Ginkgo biloba extract, while 25.1 percent were taking some other type of memory enhancing treatment. After 13 years, 53.1 percent had died and 17.6 percent had developed dementia.
About half of people who took no memory enhancing treatment died, compared with 46.7 percent of those taking Gingko biloba and 62.1 percent of those taking some other type of memory-boosting drug. Among those on Gingko biloba, 21.4 percent developed dementia, compared with 22.4 percent of those on other memory treatments and 15.5 percent of those who were not taking memory enhancers.
The researchers found that while the effect of the herb on mortality risk remained significant, it had no effect on the likelihood of developing dementia. People taking other memory treatments were actually at increased risk of dementia, but did not have a greater risk of dying.
These results should be interpreted carefully, the researchers note, because people taking Gingko or other memory enhancers at the beginning of the study may have been at greater risk of dementia than those who weren't taking such treatment.
"Nevertheless, it cannot be excluded that Ginkgo biloba may have a beneficial effect on survival in the elderly population," they write.
The results must be confirmed in randomized, prospective clinical trials in which people taking the extract are compared to those who aren't, the researchers add. They point out that there are currently over 5,800 people taking part in such studies in the US and Europe, with results expected in 2010.
SOURCE: Journal of the American Geriatrics Society, March 2007.
Sunday, March 25, 2007
Now available at Whole Foods Markets!
Swing Juice Energy Drink is now available at select Whole Foods Markets in the Northeast. Visit your local store and look for us!
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